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Millennials' Brand Loyalty isn't so Unique
I've always thought that the "Millennials aren't brand loyal" trope doesn't ring true. A brand is a cognitive shortcut. It is a means for...
Jun 4, 20221 min read


Humorous Take on Amazon Reviews
Ryan George is a funny guy, but this video almost perfectly describes my experience trying to find a desk chair for my daughter. My...
Feb 11, 20221 min read

Older Generations Have all the Money
This shouldn't be a surprise. People over the age of 40 own 90% of the wealth in the United States. Boomers and The Silent Generation...
Oct 14, 20211 min read

Will California be spared?
I have to say I've been thinking states like Florida, California, and Texas represent a sort of ticking time bomb and that when...
Apr 6, 20202 min read

Some Good (and bad) News Emanating from Italy
I'll start with the bad news. March 24 marked Italy's second highest death toll during the entire SARS-CoV-2 crisis. Disappointing...
Mar 25, 20201 min read


We're concerned about the wrong Millennials. It's about income, not debt.
There's been a lot of discussion regarding how financially-challenged Millennials are due to education debt. For example, there are many...
Feb 9, 20183 min read


The Millennial Generation may be smaller than you think it is
Millennials are now the largest generation in the workforce scream the headlines. It's true, but be careful of the implications you draw...
Jan 23, 20182 min read


The Million(s) Millennial March to the suburbs commences.
Many metro-area downtowns have enjoyed a resurgence. Much of the growth has been fueled by young college graduates eager for...
Dec 19, 20177 min read


Those in their 60's & 70's make more money than those in their 20's & 30's.
Millennials have made relatively little economic progress over Gen X. They outnumber them, but their incomes have been stagnant, and they...
Nov 15, 20174 min read


The 60+ population is about to explode
American companies are increasingly focused on winning over the Millennial generation. Interestingly, there's no agreement on what it is....
Nov 9, 20172 min read
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